When making a film, you plan and research everything. And when that pays off on screen? It’s magic. It’s the same with your release strategy. Knowing what you want and how to get it is everything. With a smart plan in place, you can take the right steps to get your film exactly where you want it: being seen and talked about by the right people. Buzz doesn’t happen on its own. There’s a busy bee behind it – and that bee is hitting up all the right flowers in its neighbourhood.
A strategy doesn’t just live in your head (that’s where many people go wrong). It’s a written plan you create and follow. Tracking against your objectives as your film roles out internationally.
Sarah helps filmmakers and institutions create strategies to achieve their objectives. Reviewing where their focus lies; whether in revenue generation, audience reach or critical reaction. For most it’s a combination of the three, but it’s important that all of your team members know which is most important for your current project.
We can either draft you a strategy from scratch or join mid way to help reframe your objectives and keep you heading for the finish line.